Adventures in Baja is a tourism company based in Cabo San Lucas, at the southern tip of Baja California Sur, Mexico. They offer bespoke scuba diving instruction and tours, overland tours and sailing trips.
Their target clientele is mainly foreign tourists who are prepared to spend more money for a higher class service.
The logo represents the sea and land wildlife characteristic of the region. I worked with a stylised whale shark and cardón cactus to represent each.
I used simple silhouettes to create an icon that gives the audience a clear representation of the company’s identity, without the need to use text. The curves and diagonals represent action, dynamism, adventure.
It's elegant yet bold and fun, and it can appeal to both business class travellers and young tourists.